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Termination Of Sponsorship Agreement

by on Oct.11, 2021, under Uncategorized

Provide rights and help maximize benefits – the rights holder must do its best to assist the sponsor in using the rights granted and ensure that these rights are effectively respected. The rightholder should be contractually obliged to assist the promoter in obtaining the most possible benefit from sponsorship. When first reviewing a proposed sponsorship agreement, there are a number of key elements that sponsors should check. The following checklist is not an exhaustive list and, indeed, for some types of transactions, there will be key aspects that will not be addressed below. However, this can be useful for throwing the ball in the first round of the contract. the contract should include a right of termination when (a) one of the parties is in liquidation/terminates trading; or (b) certain offences considered fundamental to sponsorship. The promoter should insist on the right to immediately terminate these infringements (together with the reimbursement of costs). The rightholder may be reluctant to accept the above extension provisions, as he or she may limit himself and may only wish to grant a right to a “first negotiation”. It is very likely that there will be a certain period during which the parties will have to agree on new sponsorship conditions. ensure that the main players/participants of the event or the promoter have entered into a participation contract; Create room for a sponsor`s message in the program. whereas none of the parties has concluded contradictory agreements with third parties; As the World Cup highlights the immense potential value of sponsorship, Nick Johnson provides a legal overview of the issues to consider when considering a sponsorship agreement. Either party may wish to limit its liability under the agreement by excluding liability for indirect/consequential damages, by imposing a “cap” on liability or in some other way. The treaty should also address the postponement of the event.

Termination terms may vary depending on the type of sponsorship and, where appropriate, additional provisions may be added. That the parties keep the details of the agreement confidential before consultants other than their professional advisors or, as provided for by the general law; in the case of a team, ensure that a certain standard of the player plays at the event (e.g. .

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